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本文拟基于经济社会学和创业研究,对新传播科技兴起所引发的媒介创业现象进行考察,尝试说明媒介创业者从事创业行动的行动逻辑,并揭示引发媒介创业行动的社会根源。通过媒介创业者意涵的讨论,本文选取台湾有线电视系统先驱者作为个案对象,尝试透过重构这个群体的媒介创业经验,解析媒介创业历程行动逻辑的内涵。透过诠释性传记研究法的协助,本文以德国社会学者舒彻(Fritz Schtze)所开展的口述自传性即兴叙述访谈研究法,作为搜集与分析媒介创业经验的研究方法;通过诠释媒介创业个案所提供的创业经验之叙述文本,重建媒介创业行动逻辑的内涵。最终,经由关键个案之叙述文本的解析,本文推论出,情感关系与华人文化中的义气习性是理解媒介创业行动的关键。
Based on socioeconomic and entrepreneurial research, this paper examines the phenomenon of media entrepreneurship triggered by the rise of new media science and technology, tries to illustrate the logic of media entrepreneurs’ entrepreneurial actions, and reveals the social causes of media entrepreneurship. Through discussing the meaning of media entrepreneurs, this paper chooses the pioneers of Taiwan’s cable TV system as a case object and tries to reconstruct the group’s experience in media entrepreneurship to analyze the connotation of the logic of media startup process. Through the help of hermeneutic biographical research method, this dissertation takes the oral autobiographical improper narrative interview research conducted by German social scientist Fritz Schtze as a research method to collect and analyze media entrepreneurial experience. Through the explanation of media entrepreneurship The narrative text of entrepreneurial experience provided by the case rebuilds the connotation of the logic of media entrepreneurial actions. Finally, through the analysis of narrative texts in key cases, this paper deduces that the emotional relationship and the loyalty habit in Chinese culture are the keys to understanding media entrepreneurship.