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一、茶行业发展现状分析(一)新常态经济环境下,创新成为商业发展新的驱动力目前,中国经济呈现出新常态,从高速增长转为中高速增长,经济结构不断优化升级,从要素驱动、投资驱动转向创新驱动。适应经济新常态,商业发展也面临新常态。第一,商业整体增速放缓,传统商业面临挑战。2014年,国内社会消费品零售总额26.2万亿元,其中,快速消费品市场的增长放缓尤为明显,增长率由2012年的15.8%跌至2014年的5.6%,该数字仅为两年前的三分之一。2014年全国网上零售额2.8万亿元,同比增长49.7%,远高于其他消
I. Analysis of the Status Quo of the Tea Industry (I) Innovation in the New Normal Economy As a New Driving Forces for Business Development At present, the Chinese economy has shown a new normal, changing from high-speed growth to medium-high growth and its economic structure has been continuously optimized and upgraded. From the perspective of factor Driven, driven by investment Driven by innovation. To adapt to the new normal economic conditions, commercial development is also facing a new normal. First, the overall business growth slowed down and traditional businesses were challenged. In 2014, the total retail sales of consumer goods in the Mainland was 26.2 trillion yuan, of which the slowdown in the growth of the fast moving consumer goods market was particularly noticeable. The growth rate dropped from 15.8% in 2012 to 5.6% in 2014, only three One part. In 2014, the online retail sales nationwide totaled 2.8 trillion yuan, an increase of 49.7% over the same period of previous year, much higher than other consumer spending