一、文字的“蓝本”作用就电视节目主持人而言,一般离不开文字语言的支持。确切地说,电视主持人驾驭节目的能力首先需要的是文字语言的思想作用,而非依赖简单的表面文章或者说机械地“照本宣科”。文字是语言交流的符号,语言是思想的直接实现,是“物质从自身中发展了能思维的头脑”(恩格斯语)。 First, the text of the “blueprint” role In terms of television presenters, the general language can not be separated from the support. Specifically, the ability of the TV presenter to control the program needs above all the ideological function of the textual language, rather than relying on a simple superficial article or mechanically “scripting”. Text is the symbol of language exchange. Language is the direct realization of thought. It is “the brain from which matter can develop thinking” (Engels).