任何一项具有完全意义的社会行为,都包容着自身发展的规律,任何一门反映社会行为特征的学科创立和建设,也需要揭示其自身的本质或规律。作为一门新学科—公共关系学同样需要迫切探讨其发生发展的规律性。公共关系活动具有以下三个基本的规律。(一)利益平衡与补偿规律利益平衡与补偿规律反映了公共关系活动 Any social behavior with full significance embraces the law of its own development. Any discipline creation and construction that reflects the characteristics of social behavior also needs to reveal its own essence or law. As a new discipline, public relations also needs to urgently explore the regularity of its development. Public relations activities have the following three basic rules. (I) Interest Balance and Compensation Laws Benefit balance and compensation law reflect public relations activities