论文部分内容阅读
合作伙伴策略是 IBM 工商企业部的重要市场策略之一,尤其在中国,IBM 一直将扶持中国的业务伙伴,与他们共同开发本地的行业应用解决办案作为合作双赢策略的宗旨。2002年,IBM 工商企业部推出专门针对合作伙伴的培训计划,其目的就是进一步提升合作伙伴的竞争力,增强合作伙伴的市场营销能力。IBM 中国公司工商企业部中国区市场经理盖为勇介绍,2002年5月下旬,IBM 将在北京、上海和广州三地为其合作伙伴开设市场营销高级培训班,培训内容包括市场营销、销售技巧、项目管理等等。盖为勇认为,一个成功的 IT 企业不仅要掌握领先的技术,同时更要掌握如何制定和实施市场策略的方法,具备高超的市场营销手段。因此,IBM 的合作伙伴培训将集中探讨 IT 企业如何有效地制定和执行市场计划,如何通过整合
Partner strategy is one of IBM’s key marketing strategies for the Business Unit. In China, in particular, IBM has been supporting business partners in China to work with them to develop local industry application solutions as part of a win-win cooperation strategy. In 2002, IBM Business Solutions introduced a training program focused specifically on partners, the purpose is to further enhance the competitiveness of partners and enhance the marketing capabilities of partners. In the late May, 2002, IBM will provide its partners with advanced marketing courses in Beijing, Shanghai and Guangzhou. The training includes marketing, sales skills , Project management and more. For the brave Yong believes that a successful IT companies not only have to master the leading technology, but also have to master how to develop and implement marketing strategies, with superb marketing tools. As a result, IBM partner training will focus on how IT organizations can effectively shape and execute market plans and how they can be integrated