在日常宣传实践中,有不少人对主题报道不同程度地存在这样两个认识误区:一是主题报道就是主题宣传,很难顾及新闻规律,只要上面满意就可以了;二是搞主题报道,就是为了完成任务,很难创新突破,更难以做出精品。作为省一级的主要媒体,浙江广播电视集团每年都要承担大量的主题报道任 In the daily publicity practice, many people have different degrees of misunderstanding of the theme to varying degrees: First, the theme is the theme of the theme of publicity, it is difficult to take into account the laws of the press, as long as the above satisfaction can be; the second is to engage in topic coverage, Is to complete the task, it is difficult to innovate breakthroughs, more difficult to make a boutique. As a provincial-level major media, Zhejiang Radio and Television Group undertakes a large number of thematic reports every year