【背景】2013年秋,就在“群众路线教育实践活动”风风火火向全国铺开时,湖南中烟正以自己的方式诠释着对“群众路线”的认识。在烟草行业深刻变革带来的压力与挑战下,如何最大程度释放企业潜力,实现“世界级品牌”的梦想?湖南中烟尊重民意,凝聚民智,问计于民。一场大规模的问卷调查在公司启动。就“消费者、员工、行业、国家和社会对公司有何种需求”、“公司用何种能力去满足需 [Background] In the autumn of 2013, at the time when the ”mass line education practice activities“ spread to the whole country, Hunan Tobacco is interpreting its understanding of the ”mass line“ in its own way. Under the pressures and challenges brought by profound changes in the tobacco industry, how to maximize the potential of enterprises and realize the dream of a ”world-class brand?“ Hunan Tobacco respects public opinion and concentrates on people’s wisdom and asks for public opinions. A large-scale questionnaire was launched at the company. On the ”consumer, employee, industry, national and social needs of the company “, ”What kind of ability to meet the needs of the company