乡村旅游因其休闲性、体验性深受国内旅游市场的欢迎。而随着我国老龄化日益明显,老年市场在整体旅游市场中的比重不断扩大。然而目前国内对老年市场的乡村旅游产品较少,因此该类产品的开发显得十分有价值。本文针对老年旅游市场的特点,探讨如何以老年旅游市场的需要为导向开发乡村旅游产品。 Rural tourism because of its leisure, experiential by the domestic tourism market. With the increasingly obvious aging of our country, the proportion of the aged market in the overall tourism market is constantly expanding. However, at present, there are fewer rural tourism products in the elderly market in our country, so the development of such products is very valuable. This article aims at the characteristics of the elderly tourism market and discusses how to develop rural tourism products based on the needs of the elderly tourism market.