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中国经济的飞速发展,影响着卡车市场的走势。对经济发展有重大推动作用的物流业更是带动了整个重卡市场的发展。在政策投资和物流运输的双重推动下,重卡行业可谓是急剧升温,高端化更是成为今后及未来的市场主流。随着物流运输业的发展,企业对于车的要求也向高速重载、轻量化、燃油经济性强、出勤率高等高端化方向转变。目前,国内主流重卡车企纷纷推出了各自的高端产品,解放J6、东风天龙、中国重汽HOWOA7、陕汽德龙F3000、上汽依维柯红岩杰狮、华菱星凯马、江淮格尔发等高端重卡产品,弥补了我国重卡市场长期以中低端产品为主打的缺憾。这些高端产品在企业总销量中所占的比例也迅速提升。不过,诸如斯堪尼亚、沃尔沃、奔驰等进口重卡品牌也瞄准了商机,与本土品牌共享中国市场。中国重卡市场,历来就是巨头共享天下的格局。在重卡高端化已成大势的今天,面对实力更强的进口重卡品牌,本土品牌如何与之一较高低,抢占国内物流运输业的商机,则是本土品牌必须面对的问题。
China’s rapid economic development, affecting the truck market trends. The logistics industry, which has a significant impetus to economic development, has driven the development of the entire heavy truck market. Under the dual promotion of policy investment and logistics and transport, the heavy truck industry can be described as a sharp heating up and the high-end market has become the market mainstream for the future and in the future. With the development of logistics and transportation industry, the requirements of enterprises for high-speed heavy-duty vehicles, light weight, fuel economy, high attendance changes the direction of high-end. At present, the mainstream domestic heavy truck companies have launched their own high-end products, Jiefang J6, Dongfeng Denon, China National Heavy Duty Truck HOWOA7, Shaanxi Automobile Delong F3000, SAIC Iveco Hongyan Jie Lion, Hua Ling Star Kama, JAC Geer hair High-end heavy truck products, make up for the long-term heavy truck market in China to play the main drawback of low-end products. The proportion of these high-end products in the total sales of enterprises also increased rapidly. However, import heavy truck brands such as Scania, Volvo and Mercedes also target business opportunities and share the Chinese market with local brands. China’s heavy truck market has always been the giant share the world’s pattern. Nowadays, when the heavy truck high-end has become a trend, faced with the stronger imported heavy-duty truck brand, how the local brands compete with one another to seize the business opportunities in the domestic logistics and transportation industry are the problems local brands must face.