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老凤祥,作为中华民族的百年“老字号”、知名品牌,历经三个世纪,凤凰涅槃,浴火重生。新的时期,这个珠宝首饰业的常青树为何依然能枝繁叶茂、常绿常新?主要是老凤祥坚持传承创新,在传承中创新,在创新中发展;坚持机制创新、观念创新、技术创新、文化创新、营销创新,并不断转型升级,坚持诚信经营,优质服务,赢得了客户,赢得了市场,成为珠宝时尚业的领先品牌,并力争成为国际知名首饰品牌的同台竞争者。他们的经验值得借鉴。从企业规模来看——老凤祥拥有多家专业厂、子公司、近千家连锁银楼、2600多个销售网点,以及
Old Phoenix, as the Chinese nation a hundred years “old name ”, well-known brand, after three centuries, Phoenix Nirvana, bath fire rebirth. The new period, the evergreen jewelry industry can still flourish, evergreen new? Mainly Lao Fengxiang insist on inheritance and innovation, in the heritage of innovation, innovation and development; adhere to the mechanism of innovation, the concept of innovation, technology Innovation, cultural innovation, marketing innovation, and continuous transformation and upgrading, adhere to integrity management, quality service, won the customer, won the market, a leading brand in the jewelry fashion industry, and strive to become internationally renowned jewelry brands on the same stage competitors. Their experience is worth learning. From the scale of the business - Lao Fengxiang owns a number of specialized factories, subsidiaries, nearly a thousand chain of silver, more than 2,600 sales outlets, and