随着人们生活水平、文化程度的不断提高,中国的消费者已经进入到可以十分自由地选择信息摄入与参与的时代,对文化产品的内容消费、活动消费意愿也越来越高。这也催生了各类文化产业板块的兴起,比如游戏、阅读、音乐、体育、游乐园…… With the continuous improvement of people’s living standard and education level, Chinese consumers have entered an era where they can freely choose to consume and participate in information. Their willingness to spend on content and activity of cultural products is also growing. This has also spawned the rise of various cultural industries such as games, reading, music, sports, amusement parks ...