包装设计涉及的方面很多,例如文字、色彩、图形等,其中色彩是表达设计的第一感官接触,也是最主要的视觉语言,表达得体可以在第一时间吸引顾客的目光,进而触动商机。当然,设计的本身是一种艺术的表达,色彩的运用对艺术内涵呈现的作用也是非同小可的。它既是一种静态的吸引,也是一种无声的语言,所以,这里我们将就包装设计中的色彩运用的艺术表达进行一个深刻的探析。 Packaging design involves many aspects, such as text, color, graphics, etc., of which color is the first sensory contact of expression design, and also the most important visual language. Expressing can attract customers’ attention in the first place, and then trigger business opportunities. Of course, the design itself is an expression of art, and the use of color is not trivial to the artistic connotation. It is both a static attraction and a silent language, so here we will conduct a profound analysis of the artistic expression of the use of color in packaging design.