最近“热”起来的“名牌战略”问题,在中国经济发展过程中也许会成为一种意义深远的标志。创“名牌”的意识标志着企业真正树立了“消费者至上”的观念。“创名牌”比以往常用的“产品质量”、“技术档次”、“服务水平”、“国优部优”等目标包含着更丰富的内容。简单地讲,上述各项目标可以由企业自 The “hot brand” strategy that has recently become “hot” may become a sign of far-reaching significance in the course of China’s economic development. The creation of “brand-name” awareness signals that enterprises have truly established the concept of “customer first”. “Creating brand names” contains more content than ever before, such as “product quality”, “technical grade”, “service level” and “National Excellent Ministry”. Simply speaking, the above goals can be made by companies