《水浒》中的广告很少,且只是附带一笔,但也并非闲笔,不仅生动有趣,增加了作品的可读性,而且有助于表现人物个性,推动故事情节的发展。杨志并非贩刀客商,卖刀是出于生计,广告却做得颇为出色。他说:“祖上留下宝刀,要卖三千贯。”为何叫宝刀?杨志说:“第一件,砍铜剁铁,刀不卷口;第二件,吹毛过得;第三件,杀人刀上没血。”寥寥数语 There are few advertisements in Water Margin, and it is only incidental, but it is not only a scribble. It is not only vivid and interesting, but also increases the readability of the work, and it helps to express the character’s personality and promote the development of the story. Yang Zhi is not a knife merchant and sells knives because of his livelihood. Advertising has done quite well. He said: “The ancestors left a treasure knife and sold it for three thousand times.” Why is it called a sword knife? Yang Zhi said: “The first piece, cut copper and iron, the knife does not rewind; the second, blowing hair; the third No blood on the killing knife."