《孙子兵法》对战略有“经之以五,校之以计,而索其情”的论述,虽然短短十六字却道出了用兵决策之道:经,就是经营“道、天、地、将、法”五大成败因素;校,是从“主孰有道,将孰有能,天地孰得,法令孰行,兵众孰强,士卒孰练”等方面去计谋;最后对形势和战略方案做出综合的思考和判断,则是索的过程。在全球经济环境下的市场竞争,包括招商引资中能否取胜也取决于我们对宏观战略的把握,在这方面古人对战争的理解为我们提供了一个视角。具体到招商引资的过程中,不妨按“庙算”的方法,先冷静地对各方的要素进行比较,找出优劣,然后扬长避短采取措施,制定战略。我们暂且把《孙子兵法》中战事成败的五大因素归并为“道,天,地,法”四个因素,并赋予它以新的市场经济的内容,在对比中发现我们的优劣。道,实际上是指大的政治环境和政策环境。随着中国经济的发展和国际化进程的加速,过去靠优惠政策和土地价格优势招商的时代已经过去,区域产业竞争力将是区域间竞争的焦点。而目前国家的政策优势也正从沿海城市向内陆和西部倾斜,尤其是今年8月国务院总理温家宝考察东北,并在长春主持召开了主题为“振兴东北老工业基地”的座谈会后,东北借势加快了对韩资的招商力度。因此,在这 “The Art of War,” the strategy has “after the five, the school in order to count, and claim their love ” of the exposition, although only a short sixteen words out of the military decision-making: the operation is , Heaven, earth, will, “the five factors of success or failure; school, is from the” main is the right way, what will be able to, heaven and earth, what laws and regulations of the line, the soldiers who strong, soldier who practice “and so on To trick; Finally, the situation and strategic programs to make a comprehensive thinking and judgments, it is the cable process. Market competition in the global economic environment, including the success of investment promotion, also depends on our mastery of the macro strategy. From this perspective, the ancients’ understanding of the war provides us with a perspective. Specific to the process of investment, may wish to ”Temple considered “ approach, first calmly compare the elements of each party to find out the pros and cons, and then take measures to formulate strategies. For the time being, we will combine the five major factors that led to the success or failure of the war in the Art of War to the four factors of ”Taoism, Heaven, Earth, and Law,“ and give it a new market economy. We will find our strengths and weaknesses in comparison. Road, in fact, refers to the large political environment and policy environment. With the development of China’s economy and the acceleration of internationalization, the time has come for investment attraction based on preferential policies and land price advantages. The competitiveness of regional industries will be the focus of competition among regions. At present, the policy advantages of the country are also being inclined from inland cities to the interior and west. In particular, Premier Wen Jiabao of the State Council inspected northeast China in August this year and presided over a symposium held in Changchun on the theme of ”rejuvenating the northeast old industrial base" , Northeast borrowed to speed up the investment of Korean capital. So here