近年电子商务在国内迅猛发展,引起了广泛关注。以网络化为基础的电子商务改变了传统的贸易形态,成为我国经济发展的重要增长点。虽然电子商务促进我国社会发展,但国内电子商务环境及其信用体系还不完善,使消费者在参与电子商务活动时风险加大,从而对电子商务发展产生了负面影响。 In recent years, the rapid development of e-commerce in the country has aroused widespread concern. The network-based e-commerce has changed the traditional form of trade and has become an important growth point for China’s economic development. Although e-commerce promotes the social development of our country, the domestic e-commerce environment and its credit system are still not perfect, making consumers more risky when participating in e-commerce activities, which has a negative impact on the development of e-commerce.