我在几年前曾经以“无边界”企业的构建为目标,提出了关于新经济时代企业逻辑的再思考问题。随着数字网络技术巨浪般地席卷全球各个角落,企业经营赖以开展的基础设施再次获得了革命性进化。相应地,企业运作思维也需要进行全面调整、创新。而这种调整、创新的标志性成果之一,就是商业模式的优化与创新。商业模式的优化与创新,实质上就是企业自主构建一个有利于自己持续获利的小经营环境。在这个不同于传统意义的产业结构的小微观环境的作用下,企业可以同时实现两个不同的目标:提供独特的顾客价值,并且有效地控制运营成本。一个清晰而健康的商业模式可以为企业持续制定、 A few years ago, I used the goal of building a “borderless” enterprise and put forward the question of rethinking business logic in the new economic era. With the digital network technology sweeping every corner of the world, the infrastructure on which the company operates has once again achieved a revolutionary evolution. Correspondingly, the thinking of enterprises also needs to be fully adjusted and innovated. One of the hallmarks of such adjustments and innovations is the optimization and innovation of business models. Business model optimization and innovation, in essence, is an independent business to build a conducive to their continued profitability of the small business environment. Under this small and micro environment that is different from the traditional industrial structure, the enterprise can achieve two different goals at the same time: to provide unique customer value and effectively control the operation cost. A clear and healthy business model for the enterprise can continue to develop,