标识设计作为提升品牌形象附加值最有效的元素已普遍被人们所接受,标识设计在广告制作企业中的重要作用也越来越明显。为了展示、提升中国标识的设计制作水平、促进国内国际设计交流、发掘标识领域设计人才,本次大赛组委会向国内广告公司、标识企业、院校专业师生征集标识产品设计方案。 Logo design as the most effective element to increase brand image added value has been generally accepted by people. The important role of logo design in advertising production enterprises is also increasingly evident. In order to demonstrate and enhance the design and production level of Chinese logos, promote domestic and international design exchanges, and explore the design talents in the field of logos, the Organizing Committee of the contest collected design proposals for logo products from domestic advertising companies, logo companies and professional teachers and students.