随着3G时代的来临,手机媒体与互联网一起,蚕食着传统媒体的天下,形成一种“新媒体现象”。传统报业经历了来自新媒体的猛烈冲击。在这样一个新媒体蓬勃发展的时代,传统报业究竟该如何发展?这应是目前所有报媒从业者认真思考的问题。本文试从新媒体的优势及对传统报业的影响,阐述传统报业的出路。 With the advent of the 3G era, the mobile media and the Internet have eaten into the world of traditional media to form a “new media phenomenon.” Traditional newspapers have experienced violent impact from new media. In such an era of flourishing new media, what exactly should the development of the traditional newspaper industry be? All media practitioners should now seriously consider this issue. This article attempts to take advantage of the new media and its influence on the traditional newspaper industry, and expounds the way out of the traditional newspaper industry.