随着科学技术的不断进步,网络技术在人们日常生活中的作用越来越突出。网络时代给企业经营带来了全新的机遇,同时企业所面临的竞争环境也越来越复杂。网络营销是网络技术发展的产物,其逐渐取代传统销售模式,成为市场营销的主要手段。文章分析了网络环境下市场营销的优势,提出了市场营销的对策,以提高企业在国际市场的竞争力。 With the continuous progress of science and technology, network technology has become more and more prominent in people’s daily life. The Internet era has brought new opportunities for business operation, and the competitive environment that enterprises face is also getting more and more complicated. Network marketing is a product of the development of network technology, which gradually replaced the traditional sales model, becoming the main means of marketing. The article analyzes the advantages of marketing in the network environment and puts forward the countermeasures of marketing in order to improve the competitiveness of enterprises in the international market.