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随着移动互联网终端的普及和80、90后成为主流消费体的现实,以“双11、双12”为代表的网络促销活动业已成为众多时尚消费者的狂欢节,进而成为常态购物选择,电商与实体多渠道并行发展、并行竞争的时代已经来临。面对电商的价格与品类优势,传统商场百货业的顾客正在逐步流失,而租金成本、人力成本却在不断上涨,“互联网+”时代,传统商场百货业应当如何转型升级已成为当下业界广为思索的课题。
With the popularization of mobile Internet terminals and the reality of mainstream consumerism after 80 and 90 years, online promotion campaigns such as “Shuang 11 and Shuang 12” have become the carnival of many fashion consumers and become the normal shopping choice. The era of multi-channel parallel development and parallel competition between e-commerce and entities has come. In the face of e-commerce prices and category advantages, customers in the traditional department store industry are gradually losing, while rental costs and labor costs are rising. In the era of “Internet+”, how traditional department stores should be transformed and become the current Industry-wide topics of thought.