“昭仓跳下去了,唐塔也跳下去了,现在该你跳了。你看,天是多么的蓝啊。去吧,一直向前走,你会溶化在那蓝天里……”上世纪80年代初,当日本电影《追捕》将“高仓健式”的硬汉形象烙在中国青年男女心中的同时,“车到山前必有路,有路必有丰田车”的巨幅广告也出现在了北京通往首都机场的公路上,字里行间洋溢的自信与霸气,使曾亲眼目睹过它的笔者至今难忘。20年弹指一挥间,如今,那条广告已销声匿迹,丰田车在中国市场的占有率早被大众、通用等欧美汽车厂商远远抛在了后面。当丰田重整中国市场攻略,准备夺回昔日荣耀的时候,广告语也变成了“尽丰田集团之全力,助中 ”Zhakuang jumped down, Tang tower also jumped down, and now you are jumping.You see, the sky is so blue ah. Go, keep going, you will melt in the blue sky ...... In the early 1980s, while the Japanese film “Chase” branded the tough guy as “Takakura Ken” in the hearts of young men and women in China, “There must be a road ahead of the car, there must be a Toyota car.” Huge ads also appeared in the Beijing Capital International Airport to the highway, the lines between the lines of self-confidence and domineering, so I have witnessed it the writer has been unforgettable. Twenty years of flickering, and now, the ad has disappeared, Toyota car market share in China as early as the general public, GM and other European and American car manufacturers far behind. When Toyota reorganization of the Chinese market Raiders, ready to regain the glory of the past, the slogan has become a "full Toyota Group to do the best, help