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银行保险是指保险公司或银行采用一种相互渗透和融合的战略,将银行和保险金融服务联系在一起,并通过客户资源的整合与销售渠道的共享,提供与保险有关的金融产品服务,以一体化的经营形式来满足客户多元化的金融服务需求。银行保险于20世纪80年代兴起于欧洲,目前已成为国际保险业
Bank insurance means that insurance companies or banks adopt a mutual penetration and integration strategy to link banking and insurance financial services and provide insurance-related financial products and services through the integration of customer resources and distribution channels Integrated form of operation to meet the diverse needs of customers financial services. Bank insurance rose in Europe in the 1980s and has now become an international insurance business