随着全球体育事业和电视事业的不断进步,科学技术和报道手段的推陈出新,西方电视体育节目获得了飞速的发展。电视的现场感和体育比赛的悬念结合在一起,使得电视成为表现体育比赛的最具优势的媒体;而体育比赛所蕴藏的潜在的商业价值更使它受到电视媒介的青睐,成为它们获利的法宝。在西方传媒商业气息浓厚的大环境下,西方电视体育节目受到高度重视,获得了充分的发展,并表现出鲜明的特点。 With the continuous development of the global sports and television businesses, the introduction of science and technology and reporting methods, the western television sports program has witnessed rapid development. The telepresence of television combined with the suspense of sports competition makes television the most advantageous medium for sports competitions; and the potential commercial value of sports games has made it favored by the television media to make them profitable magic weapon. Under the great commercial atmosphere of Western media, the western television sports programs are highly valued, have been fully developed, and have shown distinctive characteristics.