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视觉传达设计的出现是在20世纪20年代。随着社会的高速发展,视觉传达设计已被广泛应用于各个领域,它对各种信息的交流、沟通起着极为重要的作用。今天,视觉传达设计已被人们广泛接受。 视觉传达是一种非语言的传达方式。是将语言信息、文字信息转译成视觉形式。它主要以感性的意象表情达意,因而它具有唤起各种情感的力量。在某些场合下,更甚过语言传达,其真正的价值在于它能够传达无法用其他代码表示的信息。 所谓视觉传能设计是指以视觉性的符号或记号为媒介的信息传达设计,将语言、文字转化为视觉形象,以象征的意象创造出来,并用科学的精确性把它们集合起来。视觉性符号可分为指示性、说服性、象征性、记录性、说明性等类别。这些符号的组合比文字更具有唤起情感的潜力和提供最大视觉信息的能力。
The emergence of visual communication design was in the 1920s. With the rapid development of society, visual communication design has been widely used in various fields, and it plays an extremely important role in the exchange and communication of various information. Today, visual communication design has been widely accepted. Visual communication is a non-verbal communication. Is the language information, text information translated into visual form. It is mainly emotional expression of emotion, so it has the power to arouse all kinds of emotions. In some cases, even more than verbal communication, its real value is that it can convey information that can not be represented in other codes. The so-called visual energy transfer design refers to the design of the communication of information mediated by the visual symbols or signs, the conversion of language and words into visual images, symbolic images and the collection of scientific accuracy. Visual symbols can be divided into indicative, persuasive, symbolic, record, description and other categories. The combination of these symbols has the potential to evoke emotions and provide the greatest visual information over words.