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传统企业有两种活法:一种是占据细分市场,在保持原有收入规模的基础上提高利润,小而美。另一种活法,是和一群猪一起在风口上飞,成为飞得最高最久的那一只,大而强。2015年,传统行业遇到“新常态”和互联网转型大潮的双重冲击。大部分传统企业正在转型途中,但几乎没有人敢说自己已经转型成功。为什么要转型?怎么转才能成功?在著名CEO教练曹申看来,传统企业有两种活法:一种是占据细分市场,在保持原有收入规模的基础上提高利润,小而美。有相当不错的利润率和幸福的状态,但很难称之为
Traditional enterprises have two kinds of live law: one is to occupy the market segments, while maintaining the original scale of revenue to improve profits, small and beautiful. Another method of living is to fly with a group of pigs at the tuyere to become the one with the highest and the highest flying speed, big and strong. In 2015, the traditional industries encountered the double impact of the “new normal” and the tide of Internet transformation. Most traditional businesses are on their way to transition, but few dare to say that they have made a successful transition. Why transition? How to turn to success? In the famous CEO Coach Cao Shen, the traditional business has two kinds of live law: one is to occupy the market segments, while maintaining the original income scale to improve profits, small and beautiful. There is a pretty good rate of profit and a happy state, but hard to call it