洗发产品是人们生活的必需品,洗发水商标名称是一种鲜活的语言现象。本文从语音、语义、语用三个方面分析洗发水商标名称,探寻其命名的理据性,为洗发水商标的命名提供依据。 Shampoo products are necessities of life, shampoo brand name is a vivid language phenomenon. This article analyzes the name of shampoo from three aspects of phonetics, semantics and pragmatics to explore the rationality of naming and provide the basis for the naming of shampoo trademark.