提起海尔、春兰、健力宝、茅台等知名品牌,恐怕不知道的人很少,这些企业树立的名牌可以说是民族工业的一面旗帜。名牌就是市场,名牌就是效益。延伸和壮大名牌的影响,已成为企业取胜之道的最坚实资本。品牌扩展策略也称品牌延伸策略,是指企业利用其成功品牌的声誉来推出改良产品 Lift Haier, Chunlan, Jianlibao, Maotai and other well-known brands, I am afraid I do not know very few people, these enterprises can establish a brand name can be said that a banner of national industry. Brand is the market, brand-name is effective. The impact of extending and expanding brand names has become the most solid capital for business to win. Brand extension strategy, also known as brand extension strategy, refers to the reputation of enterprises to use their successful brands to introduce improved products