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品牌向上的最终落脚点在于产品。以哈弗H6、吉利博越、奇瑞艾瑞泽5为代表的一批明星车型不仅在销量上跑赢多个合资品牌,而且还直接带动了整个自主品牌的整体向上。由此印证了美国《福布斯网站》文章所说的:“中国人觉得自己的品牌不比外国品牌差,更多人愿意掏钱买自己国家品牌的汽车”。自主品牌向上,已成为业界内外的“最强音”。不久前,在江淮瑞风S7上市活动现场,来自中汽中心汽车工程院的50位工程技术人员同时成为瑞风S7的首批车主。而外媒也注意到自主品牌的纷纷进步,并为今年以来销量持续下滑的合资品牌担忧。
The ultimate goal of the brand is product. A group of celebrity models represented by Haval H6, Geely Bo Yue, Chery Ireiser 5 not only outperformed a number of joint-venture brands in sales, but also directly led to the overall upward trend of the entire self-owned brands. This confirms the United States, “Forbes Web site” article said: “Chinese people think their brand is not worse than foreign brands, more people are willing to pay for their own brand cars.” Own brand up, the industry has become the “strongest voice ”. Not long ago, on the scene of the listing of JAC Refine S7, 50 engineers and technicians from Automotive Engineering Institute of CATIC Center became the first owners of Refine S7. The foreign media also noted that their own brands have made progress, and this year sales continued to decline in the joint venture brand concerns.