一般来说,消费者进入商店购物时,大多数都会经历一系列的心理活动过程,当他们脚步放慢,目光集中的时候,就说明他们被产品深深的吸引。在国内,珠宝品牌往往从实用的角度将室内装饰纳入建构当中,由此可见各大品牌更应该加大橱窗的设计来刺激消费者的眼球,使他们有兴趣迈进大门进行消费体验。一、珠宝橱窗的特点珠宝作为人们生活中或出席正式场合所需要的饰物,需求性变得 In general, most consumers go through a series of psychological activities when they enter the store, and as they slow down and focus their attention, they are deeply attracted by the product. In China, jewelry brands tend to incorporate interior design into the building from a practical point of view. This shows that major brands should further increase the design of the window to stimulate consumers’ eyes and make them interested in entering the door to consume. First, the characteristics of jewelry window Jewelry as people’s lives or attend formal occasions need accessories, demand becomes