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伴随着网络成为新的传媒,网络舆论迅速出现,网络舆论对社会的影响已无法让人回避。如何加强对网络舆论的管理,成为理论界、政府以及网络媒体共同关注的主题。但由于网络是个新生事物,在对网络舆论的管理过程中,存在着理论界指导思想比较落后、政府管理的不足、网络媒体机构操作上的难题等。
With the network becoming a new media, the public opinion on the Internet has rapidly emerged and the influence of online media on the society can not be evaded. How to strengthen the management of online public opinion has become a common theme that theorists, governments and online media all pay attention to. However, due to the fact that the Internet is a new thing, there are some problems in the management of public opinion on the Internet, such as the backward guiding ideology in the theoretical circles, the inadequate government management and the operation of online media organizations.