成功把别克和雪佛兰做成主流品牌的上海通用正在经历豪车考验。作为全新产品序列的开始,尽管目前关于凯迪拉克XTS在国内还没有见过大规模的产品宣传,但其实从去年开始的一系列凯迪拉克主品牌的市场传播可以看出,“主流化”已经成为了上海通用对这一豪华品牌从产品定位到市场份额的主要诉求。2012年,上海通用汽车旗下别克、雪佛兰、凯迪拉克三大品牌全年共销售139.3万辆车,实现同比增长13.1%,公司连续第3年问鼎乘用车年度销 Shanghai GM, which successfully made the Buick and Chevrolet mainstream brands, is experiencing a luxury car test. As of the beginning of a new product series, although there is currently no large-scale product publicity about Cadillac XTS in China, in fact, from the market communication of a series of major brands of Cadillac since last year, we can see that “mainstreaming” has become Shanghai GM’s main appeal of this luxury brand from product positioning to market share. In 2012, the three major brands of Shanghai GM including Buick, Chevrolet and Cadillac sold 1,339,000 vehicles in a year-on-year increase of 13.1%. The Company procured the annual sales of passenger vehicles for the third year in a row