中国企业和企业的领导、各个层面的营销主管,在经历了创业期和初步成长之后,面临着各种各样的问题,我们可以将这些问题整体概括为“成长的门槛”。中国企业必须勇敢地面对这些问题,并努力跨过这些门槛,才能获得持续的成长,才能争取到更大的空间。从本期开始,本刊将围绕着这些“门槛”推出系列专题。首先,让我们 Chinese business and enterprise leaders and marketing executives at all levels face a variety of problems after their start-up and initial growth. We can generalize these issues as “the threshold of growth”. Chinese enterprises must bravely face these problems and strive to cross these thresholds in order to achieve sustained growth in order to gain more space. Starting from this issue, we will launch a series of topics around these “thresholds.” First, let us