现在我们对广告的定义仿佛正随着社会的发展潮流而动,概括为一句话就是广告是为了某种特定的需要,通过一定形式的媒体,并消耗一定的费用,公开而广泛地向公众传递信息的宣传手段。我们可发现无论是广告鼻祖们的定义还是现代人的看法,广告都摆脱不了它自身固有的特性,它都是传递信息的一种手段。 Now our definition of advertising seems to be moving in line with the development trend of society. In a word, it is advertising that is delivered to the public openly and broadly through certain forms of media and at a certain cost Information dissemination means. We can find that whether advertising is the definition of the originator or the modern view, the advertisement can not get rid of its inherent characteristics, it is a means of transmission of information.