北京的王申福经营着他的健康鸡养殖场,生产土鸡蛋和草鸡每批有3000多只草鸡推向市场,由于是有机健康鸡,价格相对也较高,这样对销量带来了一定的影响。但王申福认为,好东西不怕没人要,加上自己有着丰富的营销经验,所以,他仍对销路充满信心。可是,到市场上走一遭之后,王申福发现自己使用的几种营销方式都行不通。“包装礼品”型,就是将鸡蛋包装成礼品出售,但这种方式有个最大的弊端就是季节性强,一般遇到春节、中秋等得重要节日时,销量很 Wang Shenfu of Beijing runs his health chicken farm, producing more than 3,000 grass chickens in each batch of soil eggs and grass chickens. Due to its organic health, the price is relatively high, which has brought some impact on sales volume. But Wang Shenfu believes that good things are not afraid of no one to want, coupled with their own rich marketing experience, so he is still full of confidence in sales. However, to go on the market after a trial, Wang Shenfu found that several marketing methods they use will not work. “Packaging gifts ” type, the egg is packaged into gifts for sale, but this approach has one of the biggest drawbacks of seasonal strong, usually encountered the Spring Festival, Mid-Autumn Festival and other important holidays, the sales are