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我国市场经济近些年不断得到发展,使各行各业都在不断向前发展,并在市场的大潮中不断创新。在市场经济的背景下,需要企业进行市场开拓,可以在激烈的市场竞争中,对企业的生存和发展进行巩固和维护。将经济搞活,使市场繁荣,这也是当今企业比较关注的问题。本文对促销活动中存在的问题进行全面的分析,并找出合理的应对措施,以促进企业更好的发展、获得更多的经济效益和社会效益。
In recent years, China’s market economy has been continuously developed so that all walks of life are constantly moving forward and continuously innovating in the tide of the market. In the context of a market economy, enterprises need to develop their markets and can consolidate and safeguard their existence and development in the fierce market competition. To revitalize the economy and make the market prosperous is also a problem that enterprises are now paying more attention to. This article analyzes the problems existing in the promotion activities comprehensively and finds out reasonable countermeasures so as to promote the better development of enterprises and obtain more economic benefits and social benefits.