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创意在右,理智在左。同样的封面话题,2008年8月我们谈广告《创意风暴北京见》;2012农历新年伊始,我们换了思维频道——怎么聪明地花广告费?为什么这个时候谈它?据实力传播预计:2012年全球广告支出将增长4.7%,达到4860亿美元;2013年广告支出将增长5.2%,2014年将增长5.8%。广告花销如此持续井喷,有人想知道钱从哪里来,有人想知道钱怎么花更有价值。
Creative right, rational left. The same cover topic, in August 2008 we talk about the ad “creative storm Beijing see”; 2012 Chinese New Year beginning, we change the thinking channel - how smart to spend advertising? Why this time talk about it? According to the spread of power is expected to: 2012 Annual global advertising spending will grow 4.7% to $ 486 billion; in 2013 ad spending will grow 5.2% and in 2014 it will grow 5.8%. Advertising spending so blowout, some people want to know where the money from, some people want to know how to spend more valuable money.