何为组织形象一个社会组织，作为参与社会政治经济生活的结构单位，也和个体行动者一样．其追求的目标、认同或倡导的价值观念、进循的行为规则、实际的行为方式以及所使用或生产的各种有形物品等都会在公众中留下一定的印象，刻上一定的痕迹。组织的内在精神和各种外显行为及 What is the organizational image of a social organization, as a social and political participation in the economic structure of the unit, as well as individual actors. The pursuit of the goal, identity or advocacy values, rules of conduct, the actual behavior and the use or production of various tangible items and so on will make a certain impression in the public, engraved with some traces. Organizational spirit and a variety of explicit behavior and