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随着保险市场竞争的日趋激烈,各家保险公司都在研究市场的潜在需求,设计推广保险新产品,人保财险也非常重视保险产品的创新,把新险的发展放在了一个非常重要的位置,相继开发了数十个新险种,以期使新险业务在业务发展中能撑起半壁河山。然而尽管在新产品方面做了较大努力,但新险的发展就像一部传动系统出了问题的汽车,总也跑不起来。我们不得不面对现实,认真进行一些深层次的思考。
With the increasingly fierce competition in the insurance market, various insurance companies are studying the potential demand of the market, designing and popularizing new products of insurance, and PICC also attaches great importance to the innovation of insurance products and places the development of new insurance on a very important Location, have developed dozens of new types of insurance, in order to make the new insurance business in business development can hold up half. However, despite the great efforts made in the area of new products, the development of new risks is like a car with a problem with the transmission system and can not always run. We have to face the reality and seriously carry out some deep-rooted thinking.