随着世界旅游业的发展和城市化进程的不断加快,旅游城市要想在激烈的竞争中脱颖而出,必须构建品牌,提升城市竞争力。山东省潍坊市通过打造中国海盐之都的旅游城市品牌,塑造城市形象,可以有效提升城市地位,彰显城市魅力,提升核心竞争力。 With the development of the world tourism and the accelerating process of urbanization, in order to stand out in the fierce competition, the tourism city must build its brand and enhance its competitiveness. Weifang City, Shandong Province By creating a tourism city brand in China’s Haiyan capital city, shaping the image of the city can effectively enhance the city’s status, highlight the city’s charm and enhance its core competitiveness.