国外生产的机械设备具有质量优势,但是,要在中国市场取得良好的销售业绩,必须充分了解国内用户的需求,针对不同的用户选定合适的产品,尽可能与国内配套厂商合作,以降低产品的成本;同时制订有效的销售策略,尤其应该注重渠道建设和管理,才能扩大市场占有率。 Machinery and equipment manufactured abroad have a quality advantage. However, to achieve good sales performance in the Chinese market, it is necessary to fully understand the needs of domestic users, select appropriate products for different users, and cooperate with domestic accessory manufacturers as much as possible to reduce products Of the cost; at the same time develop an effective sales strategy, in particular, should focus on channel construction and management, in order to expand market share.