随着社会生活环境的改善和生活水平的日益提高,人们的消费观念和消费结构发生了明显变化。当前学生尤其是大学生的消费心理、消费对象、消费形式等也都发生了深刻的变化,因此,关注学生的消费行为,引导其正确消费,帮助他们树立合理、科学的消费观念,养成良好的消费习惯,使之能成 With the improvement of social living environment and living standards, people’s consumption concept and consumption structure have undergone significant changes. The current students, especially college students ’psychology of consumption, objects of consumption and forms of consumption also have undergone profound changes. Therefore, paying attention to students’ consumption behavior, guiding their correct consumption, helping them to establish reasonable and scientific consumption concepts and cultivating good Consumption habits, so that it can be