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基于生鲜产品的新鲜度和变质率影响零售商的订货策略和市场需求,本文建立了需求依赖于价格和产品新鲜度的有限期库存模型.文中分别研究了零售商在多种补货策略下的获利情况、销售价格和订货量,以最大化零售商在整个周期内的总利润为目标建立了模型.最后,结合数值算例验证了模型的合理性,并通过灵敏度分析得出产品新鲜度和变质率对零售商订货量和利润的影响.
Based on the freshness and deteriorating rate of fresh produce affecting the retailer’s ordering strategy and market demand, this paper establishes a finite inventory model in which the demand depends on the price and the freshness of the product.This paper studies the retailer’s multiple stock replenishment strategies Profit model, the sales price and the order quantity, aiming at the retailer’s total profit in the whole cycle, a model is built.Finally, the numerical example is used to verify the rationality of the model and the sensitivity analysis results show that the product is fresh Effect of Degree and Deterioration Rate on Retailer Order Quantity and Profit.