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2017年,山东电视台电视齐鲁频道携手葵花药业集团小葵花儿童药以及漱玉平民大药房连锁股份有限公司共同打造了《小葵花安全调查》公益项目。该项目自2017年4月1日正式启动后掀起了一场席卷山东全省的关于儿童用药安全的橙色风暴。权威背书+内容定制+O2O立体互动式传播,多维度宣传造势,呼吁全社会关注儿童用药安全,共同呵护孩子们健康成长!公益宣传片先行主播妈妈用心演绎定制版公益宣传片,打破以往说教式的宣传片形式,
In 2017, Qilu Channel of Shandong TV Station joined hands with Sunflower Pharmaceutical Co., Ltd. and Sunflower Pharmaceutical Co., Ltd. to build the “Sunflower Safety Survey” public welfare project. The project, which was officially launched on April 1, 2017, set off an orange storm sweeping the province’s Shandong Province on the safety of children’s medicines. Authoritative endorsement + content customization + O2O three-dimensional interactive communication, multi-dimensional propaganda campaign, called on the whole society concerned about the safety of children’s medication, the common care of children’s healthy growth of public service videos first anchor mother intentions interpretation of customized version of public service videos, breaking the previous discourse The promo form,