电视台的总编辑是新闻宣传前沿的总指挥、总调度。总编辑工作实绩的优劣，直接关系到新闻宣传的是非成败。总编辑要出色地履行自己的职责，从行为科学上看，应当具备两个方面的影响力：一方面是与总编辑职责相适应的权力影响力；另一方面是主要体现于个人素质的非权力影响力。 The chief editor of a television station is the chief commander of the forefront of news propaganda and the chief dispatch. The advantages and disadvantages of the total editor’s work performance, is directly related to the news propaganda is a success or failure. Chief editor to perform their duties outstandingly, from the behavioral science point of view, should have two aspects of influence: on the one hand is the power of influence with the editor-in-chief responsibility; on the other hand is mainly reflected in the personal qualities of non Power influence.