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广告策划是广告学专业中一门实践性极强的专业基础课程,本文试图从广告策划对学生的要求入手,分析如何采用新的教学方法提升学生的观察能力、创新能力和表达能力。
Advertisement planning is a practical basic course in advertising major. This article attempts to start with the planning of advertising students and analyze how to adopt new teaching methods to improve students’ observation, innovation and presentation skills.