你知道航空公司怎样不断地给机票重新定价以获取最大收益吗?在网上销售的商品实际上可以运用同一策略,甚至还可以做得更好。80年代中期,航空公司为了保证每次航班的收益最大化,建立了能够依据顾客需求或其他市场因素即时定价的庞大的计算机系统,使航班票价每时每刻都不相同,这就是收益管理。 Do you know how airlines are constantly re-pricing airfares for maximum benefit? Products sold online can actually use the same tactics and can even do better. In the mid-1980s, in order to maximize the return on each flight, airlines established huge computer systems capable of instant pricing based on customer needs or other market factors, so that flight fares are different from time to time, and this is revenue management .