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高职院校的创新创业教育模式宗旨是素质培养,创新创业教育模式得以长效运行,是大学生在未来职业生涯中获得可持续性发展的根本保证。关于高职营销与策划专业毕业设计创新改革研究的写作基础是建立在充分认识高职创新创业教育的先进理念之上,着手研究创新创业教育人才培养模式,结合现实教育教学实践加以分析,提出促进高职创新创业教育顺利实施的方式方法,长效运行机制的改革措施,具体实施办法包括营销与策划专业课程体系建设、专业人才培养模式、专业师资建设、实训室建设、校企合作、社会服务和国际合作办学,改变传统应试教育,逐步向创新创业型教育转变,提升营销与策划专业岗位技能,最终实现学生获得适应社会岗位要求的创新创业能力。
The purpose of innovation and entrepreneurship education mode in higher vocational colleges is to cultivate quality and to run the innovation and entrepreneurship education mode for a long time. It is the fundamental guarantee for college students to achieve sustainable development in their future careers. On the basis of fully understanding the advanced ideas of innovation and entrepreneurship education in higher vocational colleges, this paper starts from the research on the training mode of innovative and pioneering education personnel, and analyzes the practical education and teaching practice, puts forward the promotion The ways and means of the smooth implementation of innovation and entrepreneurship education in higher vocational colleges and the reform measures of long-term operation mechanism include the construction of marketing and planning professional course system, the training mode of professional personnel, the construction of professional teachers, the construction of training room, the cooperation between schools and enterprises, the society Service and international cooperation in running schools to change the traditional examination-oriented education, and gradually change to innovation and entrepreneurship education, marketing and planning to enhance professional post skills, and ultimately to achieve the students to adapt to the requirements of social job innovation and entrepreneurship.