自本世纪我国加入世贸组织以来,国内传统文化同西方文化的交流呈加深态势。作为海报设计人员而言,在传统文化同西方文化彼此实现深度交融的当下,应当认真思考和探索一个问题,即如何在海报设计领域将传统文化元素同西方文化元素实现有机的融合,进而在确保自身所设计的海报作品契合国际潮流的同时,亦能够实现对中华传统文化元素的承载和彰显。 Since China’s accession to the WTO this century, the exchange of traditional Chinese culture with Western culture has deepened. As a poster designer, at the moment when traditional culture and western culture are deeply intermingled with each other, one question should be seriously considered and explored: how to combine traditional culture elements with western culture elements in the poster design field, The posters designed by ourselves are in line with the international trend and at the same time, can carry and demonstrate the traditional Chinese cultural elements.