目前,在许多大中城市里,都市报的同质化竞争始终是一个很难破解的问题。这些都市报的内容定位相同、目标读者相同、发行推广手段相同、广告营销方式相同,在报业市场上互不相让,竞争得相当激烈。可是,在原本最应该追新、求异、争优的新闻采编业务 At present, in many large and medium-sized cities, Metropolis Daily’s homogenous competition has always been a difficult problem to be solved. The contents of these metropolitan newspapers are the same, with the same target readers, the same means of issuing and marketing advertisements, the same way of advertising and marketing, and competition in the newspaper market is quite fierce. However, in the original should be the most new, different, victorious news gathering business